At the General Assembly of the European International Business Academy (EIBA), which took place on December 2015 in Rio de Janeiro, Prof. Gugler has been re-elected as Chairman. The EIBA is the leading academic association in the field of international business. The EIBA comprises 550 members from more than 40 countries.

At this occasion, Prof. Gugler chaired a panel on emerging countries' competitiveness and on emerging countries' multinational competitiveness