News von der Professur für empirische Kommunikationsforschung (DCM)

Am 17. Oktober 2019 verteidigte Alexander Ort (Diplomassistent am Lehrstuhl Prof. Fahr) erfolgreich seine Dissertation mit dem Titel: "Advancing Persuasive Health Communication: Investigating and Comparing the Effectiveness of Persuasive Strategies Beyond the Use of Fear Appeals".

v.L.n.R: Diana Ingenhoff, Andreas Fahr, Alexander Ort, Thomas Friemel (Gutachter, UZH); im Hintergrund Constanze Rossmann (Gutachterin, Uni Erfurt)


Michelle Möri, Perina Siegenthaler and Alexander Ort (Lehrstuhl Prof. Fahr) received the „Best Proposal Paper“-Award (best student paper) for the paper "The influence of type of narrative voice and addressing style on reactance to health campaigns« presented at the European Conference on Health Communication 2019 on 14. November in Zürich.

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