{"id":3186,"date":"2026-05-25T08:25:12","date_gmt":"2026-05-25T07:25:12","guid":{"rendered":"https:\/\/www2.unifr.ch\/seswebzine\/?p=3186"},"modified":"2026-05-26T10:03:36","modified_gmt":"2026-05-26T09:03:36","slug":"etude-de-la-chaire-de-marketing","status":"publish","type":"post","link":"https:\/\/www2.unifr.ch\/seswebzine\/2026\/05\/25\/etude-de-la-chaire-de-marketing\/","title":{"rendered":"Etude de la Chaire de Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-52px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Chlo\u00e9 Baillod et le professeur Olivier Furrer ont \u00e9tudi\u00e9 les exp\u00e9riences de service des clients immigr\u00e9s dans leur vie quotidienne. \u00c0 partir d\u2019entretiens men\u00e9s en Suisse et d\u2019une analyse mixte, ils montrent que les barri\u00e8res linguistiques, la m\u00e9connaissance des services et la situation migratoire peuvent cr\u00e9er du stress et de la vuln\u00e9rabilit\u00e9.<br \/>Le d\u00e9vouement et la bienveillance des employ\u00e9.e.s apparaissent toutefois comme des leviers essentiels pour transformer ces interactions en exp\u00e9riences positives.<br \/><a href=\"https:\/\/www.unifr.ch\/marketing\/fr\/\">Contact : Chaire de Marketing<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chlo\u00e9 Baillod et le professeur Olivier Furrer ont \u00e9tudi\u00e9 les exp\u00e9riences de service des clients immigr\u00e9s dans leur vie quotidienne. \u00c0 partir d\u2019entretiens men\u00e9s en Suisse et d\u2019une analyse mixte, ils montrent que les barri\u00e8res linguistiques, la m\u00e9connaissance des services et la situation migratoire peuvent cr\u00e9er du stress et de la vuln\u00e9rabilit\u00e9.Le d\u00e9vouement et la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20,28],"tags":[],"class_list":["post-3186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bwl_management","category-focus","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www2.unifr.ch\/seswebzine\/wp-json\/wp\/v2\/posts\/3186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www2.unifr.ch\/seswebzine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www2.unifr.ch\/seswebzine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www2.unifr.ch\/seswebzine\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www2.unifr.ch\/seswebzine\/wp-json\/wp\/v2\/comments?post=3186"}],"version-history":[{"count":5,"href":"https:\/\/www2.unifr.ch\/seswebzine\/wp-json\/wp\/v2\/posts\/3186\/revisions"}],"predecessor-version":[{"id":3906,"href":"https:\/\/www2.unifr.ch\/seswebzine\/wp-json\/wp\/v2\/posts\/3186\/revisions\/3906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www2.unifr.ch\/seswebzine\/wp-json\/wp\/v2\/media\/3206"}],"wp:attachment":[{"href":"https:\/\/www2.unifr.ch\/seswebzine\/wp-json\/wp\/v2\/media?parent=3186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www2.unifr.ch\/seswebzine\/wp-json\/wp\/v2\/categories?post=3186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www2.unifr.ch\/seswebzine\/wp-json\/wp\/v2\/tags?post=3186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}