{"id":3361,"date":"2026-05-25T08:15:46","date_gmt":"2026-05-25T07:15:46","guid":{"rendered":"https:\/\/www2.unifr.ch\/seswebzine\/?p=3361"},"modified":"2026-05-26T10:03:41","modified_gmt":"2026-05-26T09:03:41","slug":"nouvelles-de-la-chaire-de-marketing-3","status":"publish","type":"post","link":"https:\/\/www2.unifr.ch\/seswebzine\/2026\/05\/25\/nouvelles-de-la-chaire-de-marketing-3\/","title":{"rendered":"Nouvelles de la Chaire de Marketing"},"content":{"rendered":"

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Le Professeur Olivier Furrer et l\u2019\u00e9quipe de la Chaire ont accueilli le Professeur Dwayne Gremler, Distinguished Research & Teaching Professor<\/em> \u00e0 Bowling Green State University, OH, USA, le 24 f\u00e9vrier \u00e0 la Facult\u00e9 des SES.
Le professeur Gremler a partag\u00e9 sa vaste exp\u00e9rience de la recherche acad\u00e9mique lors du s\u00e9minaire \u00ab Publishing Scholarly Research \u00bb qui a regroup\u00e9 des doctorants et doctorants, ainsi que des chercheurs et chercheuses post-doc des universit\u00e9s de Fribourg, Neuch\u00e2tel, et Gen\u00e8ve.<\/p>\n

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Le Prof. Dwayne Gremler entour\u00e9 du Prof. Olivier Furrer et des participantes et participants du s\u00e9minaire \u00ab\u00a0Publishing Scholarly Research\u00a0\u00bb<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-25px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|-34px||||” global_colors_info=”{}”]Conf\u00e9rences<\/strong>
\nLe professeur Furrer a particip\u00e9 comme track chair \u00e0 la 16\u00e8me<\/sup> Conf\u00e9rence annuelle d\u2019Atlas-AFMI<\/a> les 18-20 mai, IAE Clermont Auvergne & Clermont School of Business : Management International et territoires.[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www2.unifr.ch\/seswebzine\/wp-content\/uploads\/2026\/04\/atlas-afmi.png” title_text=”atlas-afmi” align=”center” _builder_version=”4.27.4″ _module_preset=”default” transform_translate=”0px|26px” custom_margin=”-7px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-17px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-11px|19px||||” global_colors_info=”{}”]<\/p>\n

Le Professeur Furrer et les doctorantes Chlo\u00e9 Baillod et Mik\u00e8le Landry participeront \u00e0 la 14\u00e8me<\/sup> \u00e9dition de la conf\u00e9rence SERVSIG<\/a> \u00e0 Braga, Portugal, du 10 au 12 juin 2026.
Ils y pr\u00e9senteront le projet intitul\u00e9 \u00a0\u00ab\u00a0Navigating daily services: how immigrants build resources, capabilities, and coping strategies over time?<\/em>\u00bb<\/p>\n

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\u00c9v\u00e8nement<\/strong>
Dans le cadre de la journ\u00e9e durabilit\u00e9 destin\u00e9e aux \u00e9l\u00e8ves de 2e ann\u00e9e du Coll\u00e8ge St-Michel, Chlo\u00e9 Baillod a anim\u00e9, avec sa coll\u00e8gue du d\u00e9partement, Milena Zosso, un atelier intitul\u00e9 \u00ab\u00a0Durabilit\u00e9 dans le marketing et la consommation durable\u00a0\u00bb.<\/p>\n

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Prix
<\/strong>L\u2019article\u00a0: Terpstra\u2010Tong, J. L., Trevi\u00f1o, L. J., Yaman, A. C., Froese, F. J., Ralston, D. A., Bozionelos, N., Furrer, O.<\/strong> … & Baltazar Herrera, M. (2025). Gender composition at work and women’s career satisfaction: An international study of 35 societies.\u00a0Human Resource Management Journal<\/em>,\u00a035<\/em>(2), 397-427 <\/a>\u00a0a obtenu le prix Top Cited Article 2025<\/strong> d\u00e9cern\u00e9 par Wiley.<\/p>\n

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P<\/strong>ublications<\/strong><\/p>\n